UBCO
UBCO was founded on the idea of a rugged all-wheel-drive electric utility bike. We have rapidly evolved into a digitally connected EV platform. Leveraging the benefits of modern electric drive and battery technology, our platform includes on and off-road transport, accessories, and subscription software. Whether you're taking inspirational journeys, exploring our planet, saving our parks, or getting jobs done, UBCO wants to ‘power your purpose’.
Genesis
The concept behind UBCO was germinated in early 2014. Daryl Neal and Anthony Clyde, after spending 10 years in the electric bike industry, saw a gap in the market for a new category of product. The concept was a 2-wheel drive, electric, lightweight, utility vehicle.
The pair created the first prototype of what would become the 2X2. This raw first prototype created a real impression and won an award at the largest agricultural tradeshow in the southern hemisphere, The National Agricultural Fieldays.
First Hand
The company then focused on getting the 2X2 out of the workshop and into the hands of real people. With New Zealand’s notoriously hard environment, the company learned a lot about the key customer benefits and opportunities for improvement. Most of the initial fleet went into 365 days a year, off-road, high-duty uses in agriculture, tourism, and conservation. A great proving ground, that engendered what is now the toughest utility vehicle on the planet.
The team stayed close to its customers and began building a dealer network across New Zealand and an effective model for customer service.
GLOBAL EXPANSION
UBCO had been actively investigating global opportunities when entrepreneur Bob Ralston came knocking. After researching electric vehicles, Bob and his son Ethan saw the market opportunity presented by the 2X2. Their passion was clear and a relationship quickly developed with UBCO. Following a local investment round, a dedicated distribution company was established in Eugene, Oregon, launching the 2X2 to the US market.
The unique design, functionality, safety and sustainability of its innovative products helped fuel UBCO’s successful entrance to the Australian and then European markets.
Street Legal
As a result of customer demand, a dual-use, road-registrable version of the 2X2 was developed, alongside a host of new technology. Adding turning indicators and wing mirrors was only the beginning. It required a massive change in the supply chain to meet the regulatory and quality requirements for use on road. With the launch of the 2018 dual-purpose 2X2 the company established itself as a key player in the EV space.
THE PRODUCT PLATFORM
In 2020, UBCO evolved again and the fifth generation UBCO product was launched. The range included the off-road only 2X2 Work Bike and the on-road and off-road 2X2 Adventure Bike. Both bikes are tougher than ever, with improved torque, power, and traction. With a growing dealer network and some high profile fleet customers, UBCO launched e-commerce, opening the door to direct to consumer sales.